Privacy Policy
Last updated: January 31, 2026
TFP CREATIVE SRL (Tax ID: RO52161409) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website lametru.ro or make a purchase from our online store.
1. Information We Collect
1.1 Personal Information
When you visit our website or make a purchase, we may collect the following personal information:
- Contact Information: Name, email address, phone number, billing and shipping addresses
- Payment Information: Credit card details, bank account information (processed securely through our payment providers)
- Account Information: Username, password, and preferences if you create an account
- Order Information: Purchase history, product preferences, and transaction details
1.2 Automatically Collected Information
When you visit our website, we automatically collect certain information about your device and browsing behavior:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent on pages, links clicked, referring website
- Cookies and Tracking Technologies: See our Cookie Policy for detailed information
2. How We Use Your Information
We use the collected information for the following purposes:
2.1 Order Processing and Fulfillment
- Process and fulfill your orders
- Send order confirmations and shipping notifications
- Handle returns, refunds, and customer service inquiries
- Issue invoices and process payments
2.2 Communication
- Respond to your questions and requests
- Send important updates about your orders or account
- Send marketing communications (with your consent)
- Conduct surveys and collect feedback
2.3 Website Improvement
- Analyze website usage and improve user experience
- Personalize content and product recommendations
- Detect and prevent fraud and security threats
- Comply with legal obligations
3. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on:
- Contract Performance: Processing necessary to fulfill our contract with you (order processing, delivery)
- Consent: You have given explicit consent for specific purposes (marketing emails, cookies)
- Legitimate Interests: Processing necessary for our legitimate business interests (fraud prevention, website analytics)
- Legal Obligation: Processing required to comply with legal requirements (tax, accounting)
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
4.1 Service Providers
- Shopify: Our e-commerce platform provider
- Payment Processors: To process secure payments
- Shipping Carriers: To deliver your orders
- Email Service Providers: To send communications
- Analytics Providers: Google Analytics and similar services
4.2 Legal Requirements
We may disclose your information if required by law or in response to:
- Court orders or legal processes
- Government or regulatory requests
- Protection of our rights, property, or safety
- Investigation of fraud or security issues
5. Data Retention
We retain your personal information for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy
- Comply with legal, accounting, or reporting requirements
- Resolve disputes and enforce our agreements
Typically, we retain:
- Order data: 10 years (Romanian accounting requirements)
- Account data: Until you request deletion or close your account
- Marketing data: Until you unsubscribe or withdraw consent
6. Your Rights Under GDPR
As a data subject in the European Union, you have the following rights:
- Right to Access: Request a copy of your personal data we hold
- Right to Rectification: Request correction of inaccurate or incomplete data
- Right to Erasure: Request deletion of your personal data ("right to be forgotten")
- Right to Restriction: Request limitation of processing in certain circumstances
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Object: Object to processing based on legitimate interests or for direct marketing
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
- Right to Lodge a Complaint: File a complaint with the Romanian supervisory authority (ANSPDCP)
To exercise any of these rights, please contact us at contact@lametru.ro.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- SSL/TLS encryption for data transmission
- Secure payment processing through PCI-DSS compliant providers
- Access controls and authentication measures
- Regular security assessments and updates
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. International Data Transfers
Your information may be transferred to and processed in countries outside the European Economic Area (EEA), including through our use of Shopify (Canada/USA). We ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for certain countries
- Privacy Shield certification (where applicable)
9. Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
10. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.
11. Marketing Communications
With your consent, we may send you marketing emails about new products, special offers, and other updates. You can:
- Unsubscribe at any time using the link in our emails
- Update your preferences in your account settings
- Contact us to opt out of marketing communications
12. Cookies
We use cookies and similar tracking technologies to enhance your browsing experience. For detailed information about our use of cookies, please see our Cookie Policy.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website
- Updating the "Last updated" date
- Sending an email notification for material changes (where appropriate)
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
TFP CREATIVE SRL
Tax ID: RO52161409
Email: info@lametru.com
Website: lametru.com
Data Protection Officer: info@lametru.com
Supervisory Authority:
Autoritatea Națională de Supraveghere a Prelucrării Datelor cu Caracter Personal (ANSPDCP)
Website: www.dataprotection.ro